Okay, here’s one of those cards that is confusing from the get-go.

The girl in the big red blazer, that is not Cynthia Schmier.  She’s just a member of her team. What is it with naming your real estate company something something team? I guess it gives a sense that you’re working with a bigger group of people, perhaps somewhere behind the scenes. But the truth is, most people deal with just one Realtor and never actually meet their boss (or much less care to, unless they’re horrible).

But back to the card. Okay, Karena, I’m sorry, but that red blazer is not working for you. It is a different color from the pseudo-table you’re leaning over, and it just seems non-fitting. Shoulder pads?

Also, what’s up with that pose? Is it direct from your senior pictures?

The hand-over-hand thing doesn’t work, sure, it might advertise that you don’t have a wedding ring, but is that at all relevant? And what about your eblow? It’s not on the table, it’s just sticking out there, hovering in whiteness?

This card gets kudos for just listing one number and naming it direct. People want to reach you, and they don’t want to choose between office, cell and home—how are they suppose to know where you are. So I like the one number and naming it direct. Makes sense.

But that kudos is quickly metered by horrible typography;  gold, practically illegible type for Cynthia’s name, Copperplate Gothic small caps for Karena’s name, and followed by the strangely set, yet red underlined, slogan.

From what this card is showing, excellence isn’t a goal that’s been attained… so I guess that’s why it’s just a way of life.

Rating: 2 stars.