Another Acronym.

March 17th, 2008 by patc

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So, two of my readers tell me they like it when I explain what the Acronyms mean.

I’ve covered GRI before, but this is the first card I’ve reviewed with ABR.

ABR stands for Accredited Buyer’s Agent, which in a nutshell means they’ve gone to extra classes to be the best buyer’s agent they can be.

The marketing language from the Realtor site is, as always, funny and full of hyperbole:

Buyer representation has truly become one of the most critical consumer issues and will grow more prevalent as we move into the new century.

Which translates to: We’ve come up with a new acronym you can put on your card, but only if you take a bunch of classes so we can get some money for you going to those classes.

This course covers the proper techniques and practices of buyer representation that will enhance your bottomline, review agency relationships, negotiation strategies, explain the advantages of buyer representation from the buyer’s, sellers, listing and selling broker’s perspectives and identify sources of buyer clients.

We’ll go over everything you already know, but do so using a different set of powerpoint slides.

But seriously, a good buyer’s agent is key, so I almost feel like ABR is more important than GRI, at least from a buyer’s perspective.

Oh, but I did have to share this little gem of a picture, it’s from the online ABR course:

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“HI, I HAVE A TIE ON, AND WILL SHOW YOU ABOUT THE INTERNET.”

Visually, back to this card: It’s a classic Windermere, which means boring. I kind of feel like the little alien space ship on the right is an unnecessary embellishment, but that could be just the bad phone-cam picture.

In terms of picture, well, maybe it’s too close in on the face, but maybe it’s fine. I’ll leave that one up to you…

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