I’m going to take a leap here and assume that David is not an eagle, himself, and this is not his picture.

Instead, he appropriates the image of the Eagle to give a sense of freedom, or, to just feel “more American.” Of course, I’m not sure what the hell it has to do with buying a home, but, you know, go USA. Rah Rah Rah!

I guess if you’re going to name your company “American Eagle Realty” it makes sense to picture an eagle somehow… so, while it’s not a name I would have chosen, it does put the card in context.

Type wise, it’s just okay. His name is big, his direct number is first (he adds the office number, but, eh, I guess that’s okay). He uses the two color okay… and he puts his name in the same typeface as the company name, and the rest is all in Arial (of varying weights).

Now, front is funny to me, just because it is a flying eagle, but it’s not until we get to the back that all hell breaks loose:

It might be hard to pick up with my crappy scan, but if you look close, you’ll see a drop shadow on the eagle. That’s right, the eagle (who just happens to form the crossbar of the A, all dramtically and stuff) has a drop shadow… against the cloud. That would mean, if the normal laws of physics apply, that the clouds are flat and really really close to eagle.

And in this case, it would seem the sun is in two different places at once - bright enough to cause a dramatic drop shadow at the default PhotoShop and light the clouds from a different angle entirely.

Anyway… this really seems more like a business card for a mortgage company and not a real estate company. A mortgage company that markets itself to military families… oh wait, their logo is:

So, I was close.