The MLSonline.com logo is kinda a weird one, it evokes an old-school Realty-21 feel, but is clearly a new company. Why is the MLS underlined?

Do people outside of the real estate business really know what MLS means? I mean, sure some do, but is it a common, business-building name? Probably not. It sounds like an internet-company, but clearly it is a real realtor company, a traditional agent-based system (as oppose to RedFin or one of those other let’s-kill-the-realtors sort of plays).

Anyway, weird name for a business card with the picture of a real person on it.

And the slogan: All the homes you’re looking for, in one place.

My question: How man homes are people looking for?

Aren’t they in the market for just one? Not multiple ones. From the get-go this slogan lets you know you’re going to be in for a process that isn’t a lot of fun, you’re going to see a ton of houses that you’re looking for and you’re either a) not going to get it or b) have a wicked hard time deciding or c) there’s going to be multiple homes you want and they’ll all be on the same lot?!
Ascetically I might have gone with black instead of a continuation of the blue for all the title and numbers… I think that bright blue might be hard to read for some folks.

Anyway…  they get points for using the company name as the email address and listing the mobile number first.