This card is visually all over the map. Like way over, and not in a good way.

Where to start?

First there’s that crazy drop-shadow underneath the maroon swoosh. That must mean that maroon swoosh is like a good centimeter or more over paper. Drop shadows use to be all the rage, say 8 years ago as people were learning “photoshop” and InDesign and Quark added easy functions to make them…

Then there is the crazy bordered-photo. Is she selling cookies? It looks like one of those olden-time photos you’d see on cough drops or cookie or See’s Candies or something. Adnt he pink lab coat? It clashes with the maroon and the teal in the logo…

And why, if there’s a giant drop shadow on the swoosh is there not one on the photo above the swoosh? Does it exist outside the laws of physics? Apparently so.

Then there’s the EXIT realty logo. The word Exit doesn’t give me that safe, homey feel I want… and that picture of the giant complex is trying to convey what, exactly?

She gets points for having her phone number up top all prominent and stuff, then at the bottom it falls apart in a mix of Times New Roman bold and italics… The [R] realtor logo is on there twice, once on each side for good measure…

Anyway. This card gets a big fat D-.